Marketing, growth, CRM and digital product leadership grounded in engineering discipline.

I am Vüsal Kərimov, a Baku-based marketing, growth, CRM and digital product leader with more than ten years of experience across customer acquisition, brand development, performance marketing, loyalty, customer experience and B2B business development.

My engineering background shaped a practical, systems-led approach: define the customer problem, connect decisions to reliable data and carry commercial value from strategy through cross-functional delivery.

Education

• MSc in Petrochemistry — ANAS Institute of Petrochemical Processes, 2016–2018
• BSc in Chemical Engineering — Baku State University, 2012–2016
• Marketing coursework — MITx / edX, 2013

Professional development

Training includes CDMP professional development, Google Ads Display and Video certifications, project management and process engineering.

Languages

Azerbaijani (native), Russian (advanced) and English (upper-intermediate).