WORK
Selected products, customer systems and growth programs
The selected work spans B2B SaaS commercialization, retail CRM and loyalty, mobile product growth, healthcare marketing, hospitality campaigns, search acquisition, multi-brand logistics and community mentorship. Each case is based on verified career material and focuses on the business problem, the operating system built and the result achieved.

Crocusoft growth and product commercialization
Go-to-market, lead generation, sales enablement and product-ownership work across Sale365, Loyalliq.az, Biomas, Sense MDM and Tender Platform.
Won 20+ corporate clients, secured 30+ B2B technology contracts and completed 200+ C-level meetings.
Baku Electronics CRM and CX ecosystem
Customer data infrastructure connecting ERP, POS, CMS, CRM and social channels, with segmentation, lifecycle journeys, cashback and personalized campaigns.
Created the operating base for automated communication, CRM analytics and omnichannel retention across retail, e-commerce and after-sales.
OBA Market mobile app and loyalty growth
Mobile product strategy, loyalty operations, feature requirements, digital acquisition and reporting for a national retail audience.
Reached 500,000 app downloads in six months and launched Azerbaijan’s first digital lottery integrated with a loyalty program.
American Hospital Tbilisi digital marketing framework
Healthcare communication, SEO information architecture, patient-focused website requirements, paid-media planning, budgets, KPIs and reputation-management priorities.
Produced an actionable digital-marketing and patient-engagement framework for hospital teams.
DivanChi marketing and digital platform
Campaign optimization, social advertising, brand consistency, event communication and end-to-end planning and implementation of the corporate website.
Doubled campaign results while keeping the budget unchanged.
Rossmann Azerbaijan go-to-market launch
Localized Rossmann’s global brand guidelines and planned influencer and digital activity for the Azerbaijan launch.
Built local awareness and reach while protecting global brand consistency.
Jetex SEO and performance acquisition
Automated SEO administration, technical search improvements and paid-search optimization for a competitive ordering category.
Reached the leading position for “Türkiyədən sifariş” within three months and reduced cost per lead.
166 Group brand and digital ecosystem
Brand, digital marketing, social listening, PR, remarketing and business-development work across 166.az, FoxRental, FoxExpress, 156 Towing, 166 Cleaning and new ventures.
Connected a multi-brand marketing ecosystem with lead management, analytics and Bitrix24 workflows.
MarketinX training and mentoring
Practical training with Migration Volunteers on marketing dynamics, digital transformation, new-era strategy and applying tools in real projects.
Helped young professionals connect marketing theory with interactive, field-based problem solving.
Hackathon and innovation mentorship
Mentoring and knowledge sharing around PASHA Hackathon 6.0, Metro Hackathon, Brand your IDEA and Future of Marketing events.
Supported founders and young teams in sharpening market, product and execution models.