Vüsal Kərimov

WORK

Selected work and outcomes

Crocusoft growth and product commercialization

Repositioning, lead generation, sales enablement and launch work across Crocusoft products including Sale365, Loyalliq.az, AdGo, Advera, Biomas, Sense MDM and tender platforms.

Won 20+ corporate clients and secured 30+ B2B technology project contracts.

Baku Electronics CRM and CX ecosystem

Real-time customer data warehouse, integrations across ERP/POS/content platform/CRM/social channels, personalized campaigns, referral mechanics, cashback and customer journey optimization.

Built the operational base for segmented communication, predictive CRM analytics and omnichannel retention.

OBA Market mobile app and loyalty growth

Mobile app business process, loyalty, digital lottery, SEO operations panel, e-commerce funnel, remarketing setup and channel verification for a national retail brand.

App reached first place in Google Play with 500,000 downloads in 6 months and organic traffic grew 100%.

Rossmann Azerbaijan go-to-market launch

Localized global Rossmann brand guidelines, shaped go-to-market execution and used influencer reach to build early awareness.

Delivered strong local launch visibility while keeping global brand standards intact.

Jetex SEO and performance acquisition

Automated SEO operations panel, paid search quality-score improvement and CPL reduction for the competitive Turkey-ordering keyword space.

Reached first-place ranking for the main keyword ?Turkiyeden sifaris? within 3 months.

166 Group brand and digital ecosystem

Brand development, loyalty, social listening, digital PR, remarketing and GTM work for 166.az, FoxRental, FoxExpress, 156 Towing, Zakaz.az and service brands.

Built stronger organic engagement, clearer brand architecture and reporting through Analytics, Data Studio and Power BI.

MarketinX training and mentoring

Practical marketing training about digital transformation, new-era marketing strategy and applying tools in real projects with Migration Volunteers.

Helped young professionals connect marketing theory with field execution and interactive problem-solving.

Hackathon and innovation mentorship

Participation and mentoring around PASHA Hackathon, Metro Hackathon, Brand your IDEA and future-of-marketing events.

Supported founders and young teams in turning ideas into sharper market, product and execution models.